7 min read
Aug 24, 2026
Launching a new product becomes increasingly difficult when consumers have no reason to try something new. One effective new product launch strategy is to link the new product with other goods consumers trust and already know. Product bundling lets you launch new products in many ways, including bestseller bundles, mix-and-match, buy-one-get-one, volume discounts, and starter packs.
Key Takeaways
Every new product faces the problem of unfamiliarity. Consumers may be aware of it, but you still need to give them a reason to buy it instead of what they already have. Product bundling is one way to achieve that goal. Combining the new product with the bestsellers on the market lets you use an existing product to give consumers a reason to buy both products together.
For instance, a skincare company could introduce a new serum to pair with its popular cleanser. The cleanser would provide the reason to purchase, and the serum would be added to that. Therefore, a product bundling strategy is a great choice for an e-commerce product launch.
A best seller will give the new product instant context. Consumers already know the existing product, so the new product becomes part of the purchase they were already planning. However, the pairing must make sense. It is not enough for a product to be popular to pair it with the new product. There must be a reason the two are paired.
The launch bundle may create an incentive to buy the new product immediately, whether through a reduced total price, a free item, or the convenience of getting complementary products at once. The aim is to make the new product easy to try without relying on a large launch discount.
The starter pack can be helpful when consumers need to get familiar with the new product before understanding its benefits. When the starter pack includes other products the consumer already uses, it helps them understand how and when to use the product. This would help in making the pack an integral part of the ecommerce product launch strategy.
The best Shopify bundles depend on the launch objective. Here are five formats worth considering.
Associate the new product with an existing product that customers trust. The existing product builds familiarity, while the new product reaches an audience with a purchasing motive.
Use this when: you want to create an initial trial for an existing product.
Make sure the consumer can include the new product in a pack with other products they already love. A Shopify mix-and-match bundle is well-suited for launching new products in a store with many complementary products and customers with varying preferences. The customer’s selection of items to include in the purchase also creates a more personalized launch experience through a build-your-own bundle Shopify approach.
When to use: choice plays a crucial role in the purchasing decision.
BOGO can use complimentary items to promote a new product alongside an existing one. The new product gets introduced via a promotional technique that offers something unique to customers.
Use this when: The objective of the launch is product trial.
Shopify Quantity breaks for consumables will make it easier for customers to buy multiple units at one time. Shopify quantity discounts and Shopify volume discounts work best when buying in bulk comes naturally to the customer.
Use this when: The product has an established cycle of repeat purchasing.
A starter pack presents the new product as part of a holistic package or solution. Rather than allowing the customer to decide what goes into the package, the merchant decides the components for them.
When to use it: When the new product works with other complementary products and requires additional context.
The format you choose will depend on why the products work well together. Once you have chosen the format, your next step is to create perceived value with bundle pricing.
The bundling package needs to convince buyers to use the new product without discounting so much that it hurts profitability. The first step in developing a realistic bundling pricing strategy is identifying each product’s purpose and its individual margins.
If the bestseller attracts people into the bundle, it does not require a significant discount. The novelty should carry most incentives, while the proven item should keep its typical price level.
When planning an offer, consider such aspects as:
You can experiment with different pricing bundles depending on the launch goal. A smaller discount may work when pairing complementary products, and a larger one when launching an unfamiliar product alongside a bestseller. You can use quantity discounts on Shopify to encourage customers to buy more. The aim is to motivate a customer to buy the bundle without training them to wait for discounts.
This is just the first step in making the offer. Customers should be able to find the package where they already shop for products before it can contribute to a Shopify product launch.
The launch bundle should have its own dedicated page rather than being hidden under each product.
A separate product launch landing page should outline all the key information:
Make sure the product is in view throughout the page.
Current customers may be a good audience for your new launch because they already know the brand. Use a product launch email campaign to introduce the new product through the bundle, explain how the bundle works with the current product, and give subscribers a reason to try the new product. The content should focus on the benefits of using the bundle rather than the launch of a new product.
Don’t confine the bundle only to the designated page. Promote it on related product and collection pages where users are browsing those same products that you have bundled. This gives your product launch marketing plan multiple avenues to expose the new product to interested consumers.
New products bring uncertainty. Reviews from early buyers can reduce uncertainty by showing how the product behaves and fits into customers’ lives. You can also highlight reviews on your bundle page.
Introducing a product doesn’t necessarily mean it should be available on its own. Product Bundling can link it with known products and give buyers added motivation to explore something new. Choosing the right bundle type, pricing, and promotions can support discovery while maintaining the integrity of the offer.
With BundleSuite, Shopify store owners can create bundle offerings to support a new product launch, whether it’s bundling with a bestseller or creating a more advanced product offering.
Are you ready to make your launch a bit easier to explore? Offer a bundle that links your new product with products customers already use.
What I love about BundleSuiite is the SEO impact. Each bundle has its own product page, which helps with marketing and driving organic traffic! This has opened up new opportunities for me to promote specific bundles and get them ranked on Google. The app is fast, flexible, and customer support is top-notch. My bundle sales have increased dramatically since I installed it.
Yes. You can combine a new product with existing ones in bundles to help customers understand it.
It depends on the objective you want to achieve through the launch. If the objective is to get a trial of your product, go for bestseller bundles. Mix-and-match bundles give customers flexibility. Starter kits work well for products that require additional information.
Your product launch should start from costs and desired margins, along with the incentive needed to drive trial.
An exclusive bundle landing page makes the offer more comprehensible and provides an organized platform for your Shopify product launch marketing campaigns.
I should take advantage of individual product pages, email marketing efforts, product and collection pages, and early customer reviews.
Certainly, a Shopify bundle app or Shopify bundle generator helps business owners create various bundle formats without building everything from scratch.
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