8 min read
Aug 24, 2026
A customer might come in searching for a particular product and leave without realizing there were other products available that could make their purchase more valuable. Ecommerce merchandising can help shape these customer decisions about what to purchase. Product bundles make these connections more obvious and increase average order value.
Key Takeaways
Consider an efficiently organized physical shop. A shirt may be placed alongside compatible trousers, accessories close to the checkouts, and items from the same occasion on one shelf. It enables customers to know what to look at next.
Ecommerce merchandising achieves the same online through your:
An efficient ecommerce merchandising strategy can help you do the following:
Not all consumers come equipped with all the necessary information. For example, when a customer buys a coffee maker, they also need coffee beans and filters. This can be very hard if there is no association between them. This problem is solved through online merchandising because it associates these goods.
After the customer has settled on buying one product, it is important to think about what else could make this purchase more beneficial. One way to do so is through product bundling, where complementary products can be combined in one package. For instance, a coffee machine can be bundled with coffee, a filter, or a milk frother. While this could increase the order amount for the merchant and improve the shopping experience for the customer, the relationship should make sense.
Consumers cannot think about products that they do not see. The consumer searching for running shoes might overlook browsing through running socks and running equipment. This creates an opportunity for the consumer to think about the two at the same time. Bundles can complement product recommendations because bundles do not take consumers through the whole catalog but through a small section of it.
However, there may not always be a massive discount associated with the package’s value.
Sometimes, it’s about convenience:
This is an additional chance for the vendor to boost their ecommerce sales.
However, various products require different forms of bundles. Four strategies can be adopted by sellers to ensure that their existing products are bundled effectively.
While some buyers will like an automatic bundling of products, others will prefer to do things the other way round. A mix-and-match bundle allows the consumer to make choices while ensuring sales of several products at once. For example, a beauty products shop can allow the consumers to pick any three products from a specified range.
Combinations made by your current clients can also be used for inspiration. If customers always buy a case for their phone and screen protection, or coffee beans along with a certain mug, then you have discovered your potential bundle. A frequently bought together offer of these products will make the sale easier.
BOGO promotions can be especially effective for products that consumers continue using regularly, such as fashion basics, cosmetics, snacks, or accessories. It is easy to see why – the customer knows what they will get by purchasing the additional product. It does not mean, however, that it should be profitable. More orders mean nothing if the promotion is too costly.
Tiered discounts motivate buyers to include one more item.
For instance:
This method is effective when the buyers are considering purchasing several items anyway. The bundle pricing strategy must be comprehensible to the shoppers. They should know how much money is saved and what must be added for the next tier. BundleSuite supports these merchandising approaches, giving Shopify merchants different ways to turn relevant product combinations into bundles and offers.
Good merchandising makes products easy to discover, but just because there are more offers doesn’t mean the store becomes easier to shop at. It’s all about the way merchants think; instead of making customers’ lives easier, they think of how many bundles they can offer.
1. Offering Too Many Bundles
Having more options means having more choices, which can take time to process. When a customer sees different bundles on the same product, they’ll have to choose between them and spend more time on it.
Let’s start with some combinations that make sense:
This is what a good merchandising practice suggests. The goal here is to show the next purchase and not clutter your web pages with offers.
Discounting will not make unrelated products useful. Before creating any bundle, consider what your customer needs together with the product. The connection between a coffee machine and coffee beans is obvious. The same goes for a phone and a case that fits it. This consideration is essential for e-commerce profitability. A bundle created just to liquidate old stock may lead to more products sold but no compelling reason for customers to purchase.
Buyers shouldn’t be expected to work out whether a bundle purchase is worthwhile.
Keep your bundling pricing approach simple:
The same rule applies to conversion optimization on Shopify sites. If they can comprehend the offer immediately, then there won’t be much friction in going from discovery to add to cart.
A Bundle can make absolute sense to the merchant, but it can seem odd for the consumer. See if it works on a mobile device; see if the items are comprehensible, and if it is convenient for consumers to put the package in their shopping carts. An excellent ecommerce customer experience should make buying easier for customers and give them a reason to purchase more products.
There are different ways for a merchant to apply their product bundling strategy using BundleSuite, depending on the action they want the customer to take.
It becomes possible to make use of various formats of the bundle depending on the shopping behavior rather than forcing customers to use the same format.
There is also the management side of the bundling process. When merchants begin to create multiple bundles, managing products that go into the offer becomes yet another activity to keep up with. Merchants can manage bundles at the SKU level with the help of BundleSuite and see how well each offer performs thanks to its analytics. That makes it easier to treat bundling as an ongoing Shopify store optimization strategy.
Ecommerce product merchandising begins with an awareness of what people are looking for and making the relevant products easier to find. Bundles take intuitive associations and turn them into a more tangible offer, bigger basket size, and easier shopping. With the correct approach and tools at hand, bundles become integral to the selling process, not just another promotion to manage.
BundleSuite is your Shopify-ready bundle builder app for high-converting bundles—BYOB, Mix & Match, Volume Discounts, Kits, Combos, you name it.
Built for merchants who want control, flexibility, and results. BundleSuite is your Shopify-ready bundle builder app for high-converting bundles—BYOB, Mix & Match, Volume Discounts, Kits, Combos, you name it. Built for merchants who want control, flexibility, and results.
BundleSuite is your Shopify-ready bundle builder app for high-converting bundles—BYOB, Mix & Match, Volume Discounts, Kits, Combos, you name it. Built for merchants who want control, flexibility, and results.
It is a process that describes how an online store showcases and organizes products for customers to find the right products and buy.
A bundle of products links products together and gives shoppers a reason to buy them all. It may be useful for increasing average order value and facilitating purchase.
It depends on the nature of products and shopping behavior of customers. Mix and Match is effective when customers need freedom to combine the products.
BundleSuite allows merchants to set up different bundle types, manage their inventory, and track their performance so that they can build and refine their product bundling strategy.
Your email address will not be published. Required fields are marked*
