Every Shopify store owner dreams of a store that converts like magic, carts that rarely get abandoned, and customers who keep coming back. But with competition getting fiercer, customer attention spans shrinking, and the pressure to increase revenue without always increasing traffic, what’s the game plan?
Two words: Product Bundling.
In simple terms, product bundling is the art (and science) of selling more by selling together. Think shampoo + conditioner. Or gaming console + controller. Even buy-2-get-1-free deals fall under this umbrella.
This strategy not only upsells and cross-sells like a pro but also improves customer experience, increases Average Order Value (AOV), and boosts your Shopify store’s bottom line.
In this blog, we’ll decode the types of bundling, explore why it works, discuss the benefits for Shopify stores, and guide you step-by-step on how to create product bundles in Shopify using tools like BundleSuite.
Read till the end to become a pro at product bundling and skyrocket your Shopify sales.
Key Takeaways
Product bundling is an established method of growing AOV, enhancing UX, and decreasing decision fatigue.
There are many different types of bundling — from pure bundles to mixed-and-matched kits — to play with.
Bundling plays on customer psychology and streamlines their purchasing process.
Shopify provides various options for applying bundling, such as native configurations and apps such as BundleSuite.
A well-planned, thoughtful bundle can overnight revolutionise your sales performance.
Types of Product Bundling
Different goals call for different bundles
BundleSuite is your Shopify-ready toolkit for high-converting bundles—BYOB, Mix & Match, Volume Discounts, Kits, Combos, you name it. Built for merchants who want control, flexibility, and results. Here’s a breakdown of the main types of bundling you can leverage for your store:
1. Pure Bundling
This is where products are sold only as a set and cannot be bought individually. It’s an ideal strategy when you’re introducing a themed product line or want to simplify a buyer’s journey.
Example: A morning skincare ritual kit that includes a cleanser, toner, and SPF. None of these are available separately.
Best for: New product launches, curated kits, and exclusive product drops.
2. Mixed Bundling
Here, items in the bundle are also available for individual purchase, but the bundle comes with an incentive, like a discount.
Example: A t-shirt and jeans can be bought separately or bundled together at a 10% discount.
Best for: Cross-category upsells, seasonal campaigns, and optional savings offers.
3. Buy More, Save More
This style encourages volume by offering incremental discounts as the customer adds more items to their cart.
Example: Buy 1 mug = $10, Buy 2 = $18, Buy 3 = $25.
Best for: High-margin or repeat-use products like socks, mugs, candles.
4. BOGO (Buy One Get One)
This well-loved format helps you clear out inventory and create urgency.
Example: Buy one hand cream, get another free.
Best for: Product launches, seasonal clearances, and growing product trials.
5. Cross-Category Bundles
These bundles bring together items from different categories that pair well to create a complete experience.
Example: A yoga mat bundled with resistance bands and a water bottle.
Best for: Lifestyle products and holistic experiences.
6. Mix & Match Bundles
Give your customers the power to build their own bundle from a curated list of products. Great for personalisation!
Example: Choose any 3 mini candles from our scent bar.
Best for: Gifting, customisation, and improving AOV through flexibility.
The flexibility to test different Shopify bundle products lets you cater to various customer segments and increase conversions without being pushy.
Ready to experiment with bundles tailored to your brand’s needs? Try mix & match, kits or BOGO offers through BundleSuite.
Why Product Bundling Works?
A Peek into the Psychology
Product bundling taps into deep-rooted consumer psychology. It’s not just about convenience — it’s about creating irresistible offers that simplify choices and amplify perceived value.
- Reduces Decision Fatigue
When people face too many options, they often delay or avoid decisions altogether. Bundles remove that friction by offering a well-thought-out set. “You’ve already done the hard work for them,” as one Shopify seller puts it. - Perceived Value > Actual Value
Shoppers are emotional beings. When they see a bundle with a slight discount or an added bonus, it feels like they’re winning — even if the math barely changes. That perceived win drives conversions. - Cross-Selling on Autopilot
You don’t have to manually suggest comparable products yourself — the bundle does it for you. A customer shopping for a laptop bag is presented with a bundle of a screen guard and a mousepad? Easy, intelligent selling. - Scarcity & Urgency Play
Limited-time bundles, holiday kits, or countdown promotions play on FOMO (fear of missing out). The time pressure encourages faster purchasing decisions. - Enhances Brand Perception
When your bundle feels intentional, not random, it reflects care, expertise, and value. Customers start seeing your brand as curated, premium, and thoughtful.
Ready to remove friction from your customer’s experience? Start with BundleSuite and test which method receives the most clicks.
Advantages of Product Bundling for Shopify Stores
Bundling affects retention to reviews
Let’s dive into how Shopify product bundling can elevate your store on many different levels, not only for sales, but for long-term growth:
- Boosts Average Order Value (AOV)
Bundling gets you to buy more in one go. Rather than selling a single item, you’re selling a value-rich bundle, driving every cart’s value without additional ad cost. It’s like getting more out of the traffic that you have already — an intelligent money multiplier.
Want to see how the smart stores do it? We break it down here. - Enhances Inventory Management
Got slow-moving inventory collecting dust? Package those products with high-flyers in a set to sell them sooner, while giving the customer some added value. Take a bestseller like a popular face cream packaged with a low-performing toner to make a perceived value that customers won’t be able to ignore. - Reduces Cart Abandonment
Bundles simplify the shopping journey. When customers see a pre-selected combo that meets their needs, they skip the overthinking and hit ‘Buy Now’ sooner. Fewer clicks and fewer decisions mean fewer abandoned carts. - Boosts Repeat Purchases
If your bundle delivers great value or solves a complete problem (e.g., a skincare trio or a full tea tasting set), customers are more likely to return for a refill or explore other bundles. Consistency and convenience keep them coming back. - Creates Up-selling & Cross-selling Opportunities
A well-crafted bundle does the selling for you. A shampoo + hair mask combo shows the customer what they didn’t know they needed — and increases basket size organically. It also introduces them to more of your product catalogue, expanding their preferences. - Better Shopping Experience
Bundles show that you’ve thought about what your customer wants. It’s more than convenience — it’s curation. When shoppers feel understood through these ready-made sets, they’re more likely to trust your brand, feel satisfied post-purchase, and leave glowing reviews.
How to Create Product Bundles on Shopify (The BundleSuite Way)
There’s a bundling method for every store size
There are two main ways to create bundles in Shopify:
A. Native Bundling (Manual Setup)
You can:
Create a new product called a “Bundle”
Combine product variants manually
Adjust inventory tracking
Great for: Stores just starting out
Cons: No dynamic pricing, limited flexibility, manual fulfilment
B. App-Based Bundling with BundleSuite
BundleSuite is a powerful bundle Shopify app designed to simplify bundling for Shopify store owners.
BundleSuite offers bundles like:
Mix and Match
Build A Box
Multi-Step Mix and Match Bundle
Advanced Combo Bundle with Infinite Options
Standard Combo Bundle with Fixed combo
Volume Discount Bundle
BOGO Bundle
Bulk Discount Bundles
Here’s what you can do with it:
Auto-sync inventory across all products in a bundle
Dynamic pricing rules based on bundle size or type
Mix-and-match functionality
Upsell prompts at checkout
Analytics dashboard to track performance
Great for: Scaling stores that want automation and insight
How to Get Started:
Install BundleSuite from the Shopify App Store
Choose your bundle type (Mix and Match, Build Your Box, Fixed Bundle, Quantity Breaks, BOGO, etc.)
Set pricing, images, and rules
Preview and publish — that’s it!
Think of bundling as building a playlist for your customer; the more intuitive and cohesive, the better the replay value.
Ready to test your first Shopify bundle product? Explore BundleSuite to create seamless, scalable bundles your customers will love.
Conclusion
Bundle Like a Boss
Whether you’re a niche brand selling artisan candles or a multi-category store with a diverse catalogue, bundling gives you an edge.
From Shopify bundle items to full-fledged bundle product apps, the ecosystem is built for experimentation. Start simple. Observe. Iterate. And you’ll find the sweet spot between profit and experience.
And while you’re exploring tools to improve accessibility in design and UX, think about how bundling can also make shopping smoother, faster, and more intuitive.
Selling smarter doesn’t mean selling harder. Bundling is proof.
Want help setting up your first bundle? Explore our demo store or book a free setup call today!
Frequently Asked Questions
1. What are some great product bundle examples for Shopify stores?
Great product bundles examples include skincare kits (cleanser + toner + serum), fashion combos (shirt + jeans + belt), or tech kits (laptop + sleeve + mouse). The idea is to group items that make sense together, improve usability, or offer better value when bought as a package. Keep them relevant and helpful to your target customer.
2. How do I create a bundle in Shopify without using an app?
To create a bundle in Shopify manually, you can add a new product listing called “Bundle” and include the relevant items under its description. Use product variants, manually track inventory, and set a price that reflects the bundle value. This method is free but not very scalable for larger stores.
3. Are bundle deals more effective than regular discounts?
Often, yes. While discounts reduce prices, bundle deals increase perceived value. Instead of cutting margins, you combine complementary products to boost AOV. Customers feel like they’re getting more for less, and stores get to cross-sell without being aggressive. It’s a win-win.
4. What’s the best app for Shopify product bundling?
If you’re looking for ease, automation, and advanced features, BundleSuite is a top-rated choice. This bundle of Shopify apps offers auto inventory sync, dynamic pricing, upselling, analytics, and more. BundleSuite’s top market differentiators are:
i. Comprehensive Bundle Logic in One App
The only solution that offers Build Your Own Bundle (BYOB), Free Gifts, BOGO, Tiered Discounts, Volume Discounts, and “Complete the Look”, all in a single, deeply integrated app. This removes the need for merchants to juggle 3–4 different apps and eliminates app conflicts.
ii. Breaks Shopify’s Variant Limitations
Unlike others, we enable bundling beyond Shopify’s 100-variant cap using advanced logic (e.g., apparel, cosmetics, nutrition).
iii. Customizable at the Micro-Level
Merchants can customize every aspect of the bundle UX: layout, discount logic, variant display, responsiveness, bundle steps, and more, with optional custom CSS/JS for full control.
iv. Complete Design Flexibility
Editor for non-tech teams + developer-level controls for brands/agency partners who want custom visuals or logic integration.
v. World-Class Support Infrastructure
It’s great for stores that want a seamless, flexible, and scalable bundling system without complex coding.
5. Can I offer custom mix-and-match bundles to my customers?
Absolutely. Using the right Shopify bundle builder like BundleSuite, you can allow customers to pick their preferred products from a predefined list. Think: “Build your own snack box” or “Choose any 3 t-shirts.” These Shopify package deals are fun, engaging, and give customers more control, which often leads to higher conversions.
6. Is product bundling suitable for all kinds of Shopify stores?
Almost every Shopify store can benefit from bundling, whether you sell digital tools, beauty products, apparel, or home goods. The key is to curate bundles that genuinely enhance the customer experience. Start with 1–2 test bundles and use customer data to refine your strategy. You’ll be surprised how adaptable bundling really is.
See how it works — explore our live demo store now with using password (123).