Welcome to the world of bundles, where one customer = multiple purchases = higher revenue. It’s a win-win for both you and your customers. They get convenience and value, you get a better bottom line.
In this blog, we’ll deep dive into how Shopify product bundling can significantly increase AOV on Shopify, what tools you can use, and what mistakes to dodge while creating your bundle strategy. We’ll also show you how to create emotionally resonant bundles that boost brand loyalty.
Read till the end if you’re serious about boosting profits with smarter, not harder, selling.
Key Takeaways
Bundles are a proven strategy to increase your Shopify average order value.
Smart bundling gives customers more value while growing your revenue.
Tools like BundleSuite can make bundling seamless and scalable.
Avoid common bundling mistakes like irrelevant groupings or unclear pricing.
Proven strategies like volume-based, theme-based, and mix & match bundles work best. Especially when paired with upsells, tiered pricing, or custom bundle builders.
Unlike many apps, BundleSuite gives you shareable bundle URLs, perfect for email campaigns, ads, and content campaigns.
What Is Average Order Value?
Understanding AOV and Why It Matters
Average Order Value (AOV) is the average amount a customer spends in one transaction on your Shopify store. It’s a critical metric because it directly correlates with how much revenue you generate from each order—and often determines your profitability.
Mathematically:
AOV = Total Revenue / Total Orders
For instance, if your store made $10,000 from 200 orders, your AOV is $50. Now, let’s say you introduce a bundle worth $70 that people start buying. If even half of your orders shift to that bundle, your AOV spikes significantly. That’s more revenue from the same traffic.
Increasing your AOV is often more cost-effective than acquiring new customers. You’re simply maximizing each visit to your store. When ad costs are high, retention and upselling matter more than ever.
Want to improve average order value without burning your ad budget?
What Are Product Bundles?
The Power of Grouping Products That Make Sense
A product bundle is a curated group of products sold together at a slightly discounted or value-added price. The bundle creates an offer that’s greater than the sum of its parts—both in perception and convenience.
Think of it this way: instead of customers picking and choosing 3-4 items from your store, you give them a ready-made combo. It removes friction and creates a narrative around the products.
Examples:
- A skincare bundle: Cleanser + Toner + Moisturizer (clear skin routine in a box)
- A pet care kit: Dog food + Chew toy + Shampoo (everything your dog needs this month)
- A work-from-home setup: Desk mat + Ergonomic chair + Blue-light glasses (boost comfort and productivity)
These bundle product examples show how you can solve a problem or fulfill a need with a single click. That’s powerful.
You’re not just selling products. You’re selling convenience, simplicity, and value—all in one package.
Pro tip: Think beyond "matching" products. What problem is your customer trying to solve? Build bundles around that problem, theme, or lifestyle.
Looking to start bundling? Tools like BundleSuite make it easy to group, price, and promote your bundles without coding.
How Product Bundles Help Increase AOV
Small Tweaks That Deliver Big Financial Gains
Here’s how Shopify bundle products help you increase AOV Shopify in a real, measurable way:
1. They Increase Perceived Value
When customers see they can save a few bucks by buying a bundle instead of individual items, they perceive more value. Even if the actual discount is small, the convenience and packaging can justify the higher spend.
2. They Reduce Decision Fatigue
Too many options lead to indecision. Bundles simplify the choice: here’s what you need, and it’s already curated for you. Customers spend less time thinking and more time buying.
3. They Encourage Higher Cart Values
People are more likely to accept slightly higher total prices if they see bundled savings or added convenience. This works especially well with tiered bundles.
4. They Drive Emotional Buying
Emotionally, bundles feel like a “deal” or an exclusive package. That urgency leads to impulse buying. It’s like getting a personalized gift set.
5. They Introduce New Products Seamlessly
Bundles are a great way to sneak in a lesser-known product along with bestsellers. It builds product discovery without extra marketing. Over time, new products can become staples.
6. They Improve Repeat Purchases
Once customers find value in your bundle, they’re more likely to return and purchase it again—especially with consumables or seasonal bundles.
Quick Stat: According to Shopify internal data, stores that implement bundling correctly see up to a 20% increase in AOV. That’s game-changing.
Try bundling 2-3 of your bestsellers and track the change in your AOV for the week. Tools like BundleSuite give you easy analytics to measure performance.
Tools to Create Bundles on Shopify
Simplifying Bundling With BundleSuite
Creating product bundles Shopify manually is possible, but it gets tedious fast. Inventory issues, pricing rules, and visuals can quickly become a mess—and if you’re running sales campaigns, it gets worse.
That’s where apps like BundleSuite shine. They make Shopify product bundling easy, scalable, and smart.
Why BundleSuite?
- No-code interface: You don’t need to be a developer or tech wizard to use it. The interface is clean, intuitive, and beginner-friendly—so whether you’re a founder, marketer, or just someone managing the store part-time, you’ll be able to create and manage bundles with ease.
- Dynamic pricing rules: Get full control over your pricing strategy. Automatically apply discounts based on the number of items in a bundle, the types of products chosen, or the total cart value. Whether you’re running flash sales or offering tiered pricing, these flexible rules help you maximize conversions without lifting a finger.
- Real-time inventory sync: One of the biggest headaches for Shopify store owners is overselling—promising customers items that are no longer in stock. BundleSuite takes care of that with real-time inventory syncing, so every bundle you offer is automatically updated with your live stock. It’s like having a 24/7 assistant keeping your inventory accurate and your customers happy.
- Custom bundle pages: First impressions matter, especially when you’re trying to sell a curated set of products. BundleSuite lets you design gorgeous, high-converting landing pages specifically for your bundles. Highlight value, showcase product benefits, and tell a story—all in one visual experience. It’s like your best salesperson, but in page form.
- Mobile responsive: A huge chunk of Shopify traffic comes from mobile devices. If your bundle pages don’t look slick on a phone, you’re losing sales. BundleSuite ensures every bundle page looks polished and performs beautifully across all screen sizes—so customers can shop seamlessly from desktop, tablet, or phone.
- Analytics: Not all bundles are created equal. With built-in analytics, you can see exactly which bundle types are resonating with your audience. Is your self-care kit killing it, or is your mystery box driving more clicks? Use the insights to double down on what works and refine what doesn’t. Data-backed decisions = smarter growth.
Ready to scale with Shopify product bundling? Install BundleSuite and create your first bundle in under 5 minutes.
Common Mistakes to Avoid When Creating Bundles
What Not to Do When Bundling
Even the best strategies can flop if executed poorly. Here are bundling mistakes that could sabotage your efforts:
1. Bundling Unrelated Products
Just because two items are top sellers doesn’t mean they belong together. Every bundle should have a clear purpose or theme that’s easy to understand.
2. Unclear Pricing Benefits
If the customer can’t quickly tell how much they’re saving, they won’t value the bundle. Use strikethrough pricing and clear messaging like “Save 20%!”
3. Forgetting Visual Merchandising
Your bundles should look like a good deal. Use clean product photos, consistent color palettes, and compelling titles like “Summer Essentials Kit.”
4. Offering Too Many Items
Large bundles can be overwhelming. 6-10 products are ideal in the case of mix-and-match bundles.
5. Not Updating Inventory
If your bundle includes out-of-stock products, it affects the whole set. Use tools that auto-sync inventory so you don’t accidentally frustrate customers.
6. No Testing or Iteration
You won’t nail it on your first try. A/B test different layouts, product combinations, and CTAs. Let your customers’ behavior guide improvements.
Take a second look at your existing bundles. Are they logical? Are they visually appealing? Use customer behavior data to improve them with tools like BundleSuite.
Proven Bundle Strategies to Boost AOV
Tried-And-Tested Tactics That Work
Let’s explore six bundle types that have a proven track record of improving AOV:
1. Volume-Based Bundles
“Buy more, save more” deals for everyday products (snacks, skincare, hygiene). Encourage stockpiling with value.
2. Themed Bundles
Craft experiences, not just bundles. Examples: “Sunday Self-Care Kit” or “Starter Pack for New Moms.” Emotional appeal + storytelling = conversion.
3. Cross-Sell Combos
Bundle main products with relevant accessories. Phone + case + charger = higher perceived value.
4. Mix-and-Match (BYOB) Bundles
Allow customers to build their own bundle by selecting from a predefined set of products.
5. Occasion-Based Bundles
Holiday kits, birthday boxes, and graduation gift sets, timely relevance drives urgency and helps with seasonal promotions.
Start with one of these proven formats. Use analytics from BundleSuite to see which type of bundling makes your customers click ‘add to cart’.
Conclusion
Bundle More, Earn More
Bundling is not about selling more. It’s about selling smarter. Bundling enriches your customers’ purchasing experience while quietly expanding your margins and building brand equity.
Let’s summarise
Packs improve the user experience and value perceived
Tools such as BundleSuite make it easy
Smart, context-sensitive packages = happier customers + more sales
If you’re not bundling, you’re losing one of the easiest methods to boost profitability without laying a finger on your marketing budget.
Stop leaving money on the table. Set up your first bundle today with BundleSuite and watch your Shopify revenue climb.
If you want more conversion-boosting tips tailored to Shopify, drop us a line. We’ll bundle them up for you.
Frequently Asked Questions
1. How do product bundles help increase Average Order Value (AOV)?
Product bundles encourage customers to buy more items at once by offering them as a package deal. Instead of purchasing one product, customers are nudged to buy complementary or related products together, often at a slight discount. This increases the overall cart value naturally without feeling salesy, making it one of the most effective strategies to grow your AOV on Shopify.
2. What types of product bundles work best for increasing AOV on Shopify?
Bundles that pair fast-selling items with slower-moving ones, or essentials with add-ons (like a razor with shaving cream), tend to work really well. BOGO offers, tiered discounts, and mix-and-match bundles are also great ways to boost AOV. The key is offering real value, not just combining random products, so the bundle feels helpful, not forced.
3. Can I create bundles without affecting my Shopify inventory tracking?
Yes! If you’re using apps like BundleSuite, your inventory is automatically synced across all bundled items. That means when someone buys a bundle, each individual product’s stock level is adjusted. This prevents overselling and keeps your backend organised. If you’re doing it manually, you’ll need to update inventory manually too, which can be time-consuming for growing stores.
4. What types of bundles can I create with BundleSuite?
You can create Build Your Own Bundles, Advanced Combo Bundles, Standard Combo Bundles, and Volume Discounts & Quantity Breaks — all with their own layouts, pricing, and discount logic. Perfect for everything from mix-and-match bundles to fixed product kits, upsells, and BOGO or bulk offers.
5. Does BundleSuite support Shopify’s native cart and checkout?
Yes. BundleSuite works natively with Shopify’s cart and checkout. You can choose whether bundles appear as one item or as individual SKUs — perfect for Shopify Plus or standard plans.
6. What happens when a product in a bundle goes out of stock?
BundleSuite automatically handles out-of-stock items:
A. In BYOB: alerts customers in the cart
B. In Standard Combo: the bundle becomes unavailable
C. In Advanced Combo: customers can choose other options
7. Is it better to offer discounts or bundles to increase AOV?
Bundles often outperform flat discounts because they create the perception of added value rather than price cutting. Customers feel like they’re getting more for what they’re paying, which increases satisfaction and loyalty. Plus, bundles encourage discovery of new products, turning a one-item purchase into a full-package experience. It’s a smarter, more strategic way to grow AOV sustainably.
8. Do product bundles work for all types of products and niches?
Almost every niche can benefit from bundling — from fashion and beauty to pet care, digital goods, or fitness. The trick is identifying items your customers already buy together or might want together. Data from your orders, upsell trends, and customer feedback can help. Even if you’re a niche store, there’s likely a creative way to build bundles that increase value and AOV.
9. What’s the easiest way to start bundling on Shopify?
Start simple. Use Shopify’s native features or an app like BundleSuite to test 1–2 bundles — maybe a best-seller with a low-cost add-on. Track how they perform and gather customer feedback. From there, you can explore advanced options like dynamic pricing, mix-and-match, or tiered bundles. Keep it low-effort for the customer and high-impact for your AOV goals.