Introduction: What Is Product Bundling?
Product bundling is a smart marketing strategy where two or more individual products are combined and sold as one package, often with a discounted or special price. It’s more than just throwing things together; it’s about making shopping easier, more valuable, and more satisfying for your customers.
For example, a skincare brand might bundle a cleanser, toner, and moisturizer into a “Daily Glow Kit” at 20% off, encouraging customers to buy the full routine instead of just one product.
Why do online stores love bundling?
- Boosts average order value (AOV) by encouraging customers to buy more in one go.
- Reduces decision fatigue by offering curated sets that solve a need or deliver a complete experience.
- Helps move stagnant inventory by pairing slow sellers with top performers.
- Creates marketing-worthy offers, like seasonal kits or exclusive deals that grab attention.
- Builds loyalty through convenience, perceived savings, and thoughtful combinations.
Done right, bundling isn’t just about giving discounts—it’s about delivering value in a way that feels intuitive and helpful. It’s a win-win: shoppers save time and money, and brands see bigger carts and more returning customers.
Stick around till the end to discover 5 effective bundle product examples and how you can use BundleSuite to implement them easily.
Key Takeaways
Product bundling can improve conversions, increase AOV, and drive repeat purchases.
There are various types of bundling strategies depending on your industry and customer journey.
Real-world companies, from Starbucks to Apple, use bundling as a core pricing strategy.
BundleSuite makes it easy to test, launch, and optimize these bundles without coding or technical complexity.
Why Use Product Bundles?
Here’s why product bundles work so well:
- Increased Average Order Value: When customers see more value in a bundle, they’re willing to spend more in one go.
- Convenience for the Customer: Bundles help buyers avoid decision fatigue, products they need are packaged together.
- Promotional Opportunities: You can create bundled offers around holidays, seasons, or campaigns.
- Inventory Management: Bundle slow sellers with fast movers to balance out your catalog.
- Loyalty and Retention: Create bundles that reward repeat customers with exclusive combinations.
Use BundleSuite to create both fixed bundles and dynamic BYOBs with real-time inventory sync and SEO pages.
5 Product Bundling Ideas with Real-World Examples
Let’s dive into practical, proven bundling ideas you can steal (and customize) for your Shopify store.
1. Starter Kits
Real Example: Glossier bundles a cleanser, moisturizer, and serum as the “Skincare Edit.”
Why it works: Great for first-time customers who want to try everything in one go.
Use BundleSuite to: Offer a discount for first-timers and create a dedicated landing page.
2. Mix & Match (BYOB)
Real Example: Snack brand Graze lets users pick and personalize boxes of treats.
Why it works: Personalization builds loyalty.
Use BundleSuite to: Let customers build boxes from unlimited variants with drag-and-drop ease.
3. Buy One Get One (BOGO)
Real Example: Bath & Body Works frequently runs BOGO on soaps and candles.
Why it works: Creates urgency and increases quantity per order.
Use BundleSuite to: Add auto-applied BOGO rules with free gifts or quantity breaks.
4. Complementary Product Combos
Real Example: Apple sells MacBooks with cases, adapters, and AppleCare.
Why it works: Anticipates customer needs and increases trust.
Use BundleSuite to: Combine the core product with essential add-ons and show savings clearly.
5. Seasonal Gift Boxes
Real Example: Lush offers curated Christmas or Valentine’s bundles.
Why it works: Emotional appeal + gifting convenience.
Use BundleSuite to: Build custom templates for recurring events and promote through email.
Need help setting up these ideas?
How to Choose the Right Bundling Strategy for Your Store
Choosing the right bundling strategy is all about aligning with your customers’ needs, your product catalog, and your business goals. There’s no one-size-fits-all answer, but asking the right questions will help you land on the most effective approach for your Shopify store.
Here’s a breakdown to help guide your choice:
Are your customers new or returning?
- New customers might prefer curated starter kits or trial bundles.
- Returning customers may enjoy Mix & Match options or loyalty-based bundles.
What’s your primary goal?
- Want to increase average order value? Try volume discounts or bundled pricing tiers.
- Trying to push new product discovery? Use themed or complementary bundles.
- Looking to move old inventory? Combine slow-movers with bestsellers.
What level of personalization makes sense?
- Mix & Match or Build Your Own Bundles (BYOB) offer more flexibility and are ideal if you have wide variant options.
- Fixed kits or subscription bundles work well for streamlined experiences.
How do your margins support discounting?
- Low-margin items should be bundled smartly with high-margin ones.
- Use BundleSuite’s analytics to ensure bundling remains profitable.
Once you’ve narrowed this down, run a few A/B tests to determine which strategy works best for your audience. With BundleSuite, you can experiment with:
- Dynamic combo bundles
- Volume-based discounts
- Gift or freebie incentives
All while tracking real-time performance with zero coding required.
Product Bundling Best Practices
- Keep it relevant: Don’t throw random products together. Use data or logic to pair.
- Be clear about savings: Highlight price drops or free gifts visually.
- Use bundles as marketing tools: Promote bundles in email, on social, and in your cart.
- Start simple: Even a 2-product bundle can be powerful.
- Track performance: BundleSuite shows real-time stats on each bundle’s success.
Conclusion: Start Bundling, Start Profiting
Product bundling is one of the most effective ways to boost sales, clear inventory, and make shopping smoother for your customers. Whether you’re offering curated starter kits, themed bundles, or letting customers build their own personalized packs, you’re adding convenience and perceived value that drives conversions.
And let’s not forget: bundling also strengthens your brand story. It shows that you understand what your customers want and that you’re making their decision easier.
If you’re ready to:
Increase your AOV without relying solely on ads
Create smart, shoppable combinations that convert
Get real-time analytics on what’s working and what’s not
Then it’s time to give BundleSuite a go.
You don’t need to code. You don’t need a developer. You just need a product catalog and a little creativity.
Start your bundling journey with BundleSuite’s free demo or book a 1:1 setup call to get expert guidance from the team.
