The product catalogue does not stay straightforward for long. A company that starts with 12 products finds itself dealing with hundreds of SKU variants in a matter of two years. The larger the catalogue, the more products you are supposed…
Not every product belongs in a bundle. That sounds obvious until you watch a brand try to bundle a hero product with something technically related but practically useless to the same customer — and wonder why attach rates are flat. …
Too many choices kill sales. Not because customers don’t want options — they say they do — but because the mental cost of evaluating options eventually outweighs the desire to buy anything at all. This is decision fatigue, and it’s…
