BFCM gives stores the reward for preparing weeks ahead of time, not those that are rushing the night before. The following guide explains what bfcm shopify readiness really involves: selecting the appropriate products to promote, safeguarding your margins when offering…
A bundle which fails to convert is generally not due to a lack of demand but rather to friction. Customers see the offer, hesitate and then leave without finishing the checkout process. The following guide looks at the five most…
Taking the same bundles from Black Friday through to Cyber Monday results in performance being lost. This article explains how to evaluate what has worked, check the inventory before making any changes, rebuild the product combinations around those items which…
