5 High-Converting Product Bundling Ideas

A marketing approach called product bundling is one in which you group several goods and sell them as one item, often at a lower price than purchasing individually. Smart bundling, meanwhile, simplifies and adds value for consumers by helping them to buy more conveniently.

For example, a skincare brand might bundle a cleanser, toner, and moisturizer into a “Daily Glow Kit” at 20% off, encouraging customers to buy the full routine instead of just one product.

Why do online stores love bundling?

• Boosts average order value (AOV) by encouraging customers to buy more in one go.
  
• Reduces decision fatigue by offering curated sets that solve a need or deliver a complete experience.
  
• Helps move stagnant inventory by pairing slow sellers with top performers.
  
• Creates marketing-worthy offers, like seasonal kits or exclusive deals that grab attention.
  
• Builds loyalty through convenience, perceived savings, and thoughtful combinations.
  

Done right, bundling isn’t just about giving discounts—it’s about delivering value in a way that feels intuitive and helpful. It’s a win-win: shoppers save time and money, and brands see bigger carts and more returning customers.

Stick around till the end to discover 5 effective bundle product examples and how you can use BundleSuite to implement them easily.

Key Takeaways

• Product bundling can improve conversions, increase AOV, and drive repeat purchases.
  
• There are various types of bundling strategies depending on your industry and customer journey.
  
• Real-world companies, from Starbucks to Apple, use bundling as a core pricing strategy.
  
• BundleSuite makes it easy to test, launch, and optimize these bundles without coding or technical complexity.

Why Use Product Bundles?

Here’s why product bundles work so well:

• Increased Average Order Value: When customers see more value in a bundle, they’re willing to spend more in one go.
  
• Convenience for the Customer: Bundles help buyers avoid decision fatigue, products they need are packaged together.
  
• Promotional Opportunities: You can create bundled offers around holidays, seasons, or campaigns.
  
• Inventory Management: Pair slow movers with top-selling products to clear old stock while keeping your catalog fresh and balanced.
  
• Loyalty and Retention: Create special bundles just for repeat customers—making them feel valued and giving them another reason to stay loyal to your brand.

5 Product Bundling Ideas with Real-World Examples

1. Starter Kits

Real Example: Glossier bundles a cleanser, moisturizer, and serum as the “Skincare Edit.”
Why it works: Great for first-time customers who want to try everything in one go.
Use BundleSuite to: Offer a discount for first-timers and create a dedicated landing page.

2. Mix & Match (BYOB)

Real Example: Snack brand Graze lets users pick and personalize boxes of treats.
Why it works: Personalization builds loyalty.
Use BundleSuite to: Let customers build boxes from unlimited variants with drag-and-drop ease.

3. Buy One Get One (BOGO)

Real Example: Bath & Body Works frequently runs BOGO on soaps and candles.
Why it works: Creates urgency and increases quantity per order.
Use BundleSuite to: Add auto-applied BOGO rules with free gifts or quantity breaks.

4. Complementary Product Combos

Real Example: Apple doesn’t just sell you a MacBook. They package it with the things you’ll end up needing anyway—like a case, an adapter, and AppleCare.

Why it works: It feels less like an upsell and more like foresight. Apple is solving problems before they exist, which builds trust and makes the purchase feel like a no-brainer.

How to do it with BundleSuite: Bundle your hero product with the must-have add-ons, and make the savings crystal clear right at checkout.

5. Seasonal Gift Boxes

Real Example: Lush offers curated Christmas or Valentine’s bundles.
Why it works: Emotional appeal + gifting convenience.
Use BundleSuite to: Build custom templates for recurring events and promote through email.

Need help setting up these ideas?

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How to Choose the Right Bundling Strategy for Your Store

Choosing the right bundling strategy is all about aligning with your customers’ needs, your product catalog, and your business goals. There’s no one-size-fits-all answer, but asking the right questions will help you land on the most effective approach for your Shopify store.

Here’s a breakdown to help guide your choice:

Are your customers new or returning?

• New customers might prefer curated starter kits or trial bundles.
  
• Returning customers may enjoy Mix & Match options or loyalty-based bundles.

What’s your primary goal?

• Want to increase average order value? Try volume discounts or bundled pricing tiers.
  
• Trying to push new product discovery? Use themed or complementary bundles.
  
• Looking to move old inventory? Combine slow-movers with bestsellers.

What level of personalization makes sense?

• Mix & Match or Build Your Own Bundles (BYOB) offer more flexibility and are ideal if you have wide variant options.
  
• Fixed kits or subscription bundles work well for streamlined experiences.

How do your margins support discounting?

• Low-margin items should be bundled smartly with high-margin ones.
  
• Use BundleSuite’s analytics to ensure bundling remains profitable.

Once you’ve narrowed this down, run a few A/B tests to determine which strategy works best for your audience. With BundleSuite, you can experiment with:

• Dynamic combo bundles
  
• Volume-based discounts
  
• Gift or freebie incentives

All while tracking performance live—no coding needed.

Product Bundling Best Practices

• Keep it relevant: Don’t just mash random products together—pair items that actually make sense, backed by data or customer behavior.
  
• Be upfront about savings: If there’s a discount or freebie, make it obvious. A bold price slash or a “free gift” tag works far better than fine print.
  
• Think of bundles as marketing ammo: Spotlight them in your emails, push them on social, and don’t forget the cart page—it’s prime real estate.
  
• Start small: Even a two-product bundle can move the needle if it solves a real customer need.
  
• And measure everything: With BundleSuite, you get live stats on which bundles are working, which aren’t, and where to double down.

Conclusion

Product bundling isn’t just a sales trick—it’s one of the sharpest ways to boost revenue, clear out slow-moving stock, and make shopping easier. From curated starter packs to themed sets, or even build-your-own combos, bundles deliver convenience and value in a way that nudges people to actually hit “buy.”

There’s a branding win tucked in there too. Done right, bundling doesn’t scream “we want to sell you more.” Instead, it tells customers you get what they need and can package it up in a way that makes their lives easier.

When bundles feel thoughtful rather than random, they build trust and make future purchases more likely.

It’s strategy disguised as convenience — and customers appreciate both sides of that equation.

If you’re ready to:

• Increase your AOV without relying solely on ads
• Create smart, shoppable combinations that convert
• Get real-time analytics on what’s working and what’s not

Then it’s time to give BundleSuite a go.

You don’t need to code. You don’t need a developer. You just need a product catalog and a little creativity.Start your bundling journey with BundleSuite’s free demo or book a 1:1 setup call to get expert guidance from the team.