Key Takeaways
Top Shopify stores aren’t just focused on traffic—they’re prioritizing how to increase average order value (AOV) using strategic product bundling strategies.
Industries like fashion & apparel, beauty & personal care, and consumer goods are leveraging BundleSuite to create effective shopify bundles that convert and scale.
Smart bundle types like Mix & Match, Multi-Step, Volume Discounts, and Advanced Bundles are outperforming standard upsells by aligning with shopper psychology.
Real-world merchants using BundleSuite saw AOV increases as high as 2–3x:
Using a Shopify bundling app like BundleSuite helps merchants streamline price bundling, increase cart sizes, and improve customer retention—without heavy discounts.
BundleSuite provides built-in tools to deploy everything from a clothes bundle to a build your own bundle Shopify setup, all while tracking performance and revenue lift.
Don’t over-discount—bundle smarter. This is sales boosting strategies done right.
Why Top Shopify E-commerce Brands Focus on AOV Growth
Ask any successful Shopify e-commerce entrepreneur, and they’ll tell you: the secret to scaling isn’t just getting more customers—it’s getting existing customers to buy more each time. In the hyper-competitive Shopify e-commerce landscape, increasing your average order value (AOV) leads to bigger profits, healthier margins, and more sustainable growth. Why? Because acquisition costs are rising, but overhead for a bigger cart barely changes. Every additional item sold bolsters your bottom line without adding to your ad spend.
Top Shopify stores in industries like fashion & apparel, beauty & personal care, and consumer goods are leading the charge when it comes to increasing AOV. They’re not relying on tired tactics or one-off flash sales. Instead, they’re getting sophisticated with AOV marketing—using smart, intuitive product bundling strategies & smart discounts that speak directly to customer desires while optimizing pricing and product placement.
Not long ago, a consumer goods brand approached BundleSuite seeking a way to get more out of each visit. Despite having quality products and steady sales, their AOV lingered below the Australian industry average of AUD 100-110. After implementing BundleSuite’s bundling strategies, their AOV shot up to AUD 139.54. Instead of just hoping shoppers would find more to love, they made it easy and delightful to buy in bundles.
A similar story unfolded with a beauty & personal care retailer in the U.S., who saw their AOV jump to $115.64—significantly higher than what most American beauty brands see—by making personalized, multi-product experiences the new norm.
The pattern is clear: stores that get serious about product bundling and use robust tools like BundleSuite consistently smash industry benchmarks for AOV.
Industries Using Bundling to Increase AOV
Fashion & Apparel
It’s no secret that shoppers love options—especially in clothing. A fashion & apparel client used BundleSuite’s Shopify mix and match bundle tool to let customers combine tops, bottoms, or accessories in any way that suited their style. This “build your own bundle Shopify” experience didn’t just excite customers; it directly led to more items per order. The result?
An impressive jump to an AOV of AUD 100.96, well above Australia’s average for the sector.
On the other side of the Tasman Sea, a New Zealand apparel merchant saw their AOV climb from the market norm to NZD 43.72 after offering bulk discounts on multi-item purchases. By making the upsell seamless, they turned lookers into big spenders.
Beauty & Personal Care
Bundling is almost tailor-made for beauty and personal care—think skincare routines, makeup kits, or haircare regimens. A U.S.-based beauty & personal care brand used BundleSuite to implement multi-step (personalized) bundle flows. Shoppers selected their base product, then layered on serums or accessories with enticing discounts.
Their conversion rate soared, and AOV climbed to $115.64, dwarfing the standard $70–80 typical for their category.
Similarly, a Canadian beauty store curated advanced bundle kits around skincare themes, pushing their AOV to CAD 134.13 (far above Canada’s CAD 10 average).
Another German beauty & personal care business leaned into standard (fixed) bundle and advanced bundle — gift-ready combinations that made checkout a breeze. Their AOV reached €80.40, which stands out in a market where €55-60 is the norm.
Consumer Goods
Think of home essentials, kitchen gadgets, or reusable goods—small-ticket items add up quickly when bundled well. An Australian consumer goods store worked with BundleSuite to create bulk discounts and standard (fixed) bundles.
Their customers could easily select household packs or value combos, driving AOV to an astonishing AUD 139.54—nearly double the usual average for Australian consumer goods sellers.
5 Powerful Bundle Types Used by Top Shopify Stores
1. Mix & Match Bundle
Empowerment sells. When customers can create their own combinations, they feel in control—and tempted to buy more. One of our fashion & apparel clients gave shoppers the ability to mix and match styles, colors, and sizes to curate their perfect look. This mix & match bundle became a customer favorite, and it turned a routine shopping experience into something interactive and fun. Their AOV surged as shoppers began building outfits, not just buying single items.
2. Multi-Step (Personalized) Bundle
Complexity doesn’t have to be confusing. U.S. beauty & personal care brands found success by guiding customers through a multi-step (personalized) bundle, build-your-own set. For example, start with a cleanser, then offer a choice of serum, and finish with a discounted moisturizer. Using BundleSuite, one brand automated this upsell workflow and watched both conversions and AOV sales climb. These multi-step bundles ensure every customer journey ends with an ideal—often larger—order.
3. Advanced Bundle
Static bundles are a thing of the past. Canadian beauty & personal care merchants used advanced bundles, dynamic bundles—adjusted in real time based on what’s already in the cart or current trends. Haircare kits, seasonal SKUs, and cross-sell add-ons all got bundled together with intelligent price breaks. This “smart” bundling helped drive their AOV to CAD 134.13, tripling initial values.
4. Standard (Fixed) Bundle
Sometimes, simple is smart. Another beauty & personal care company in Germany created standard (fixed) bundles: “starter skincare,” “deluxe set,” and “gift packs.” Customers loved the value and clarity, and these fixed offerings simplified decision making at checkout. Their AOV grew rapidly, and so did their reputation for customer-friendly offers.
5. Volume Discount Bundle (Quantity Breaks)
“Stock up and save”—it’s a classic for a reason. A consumer goods business in Australia implemented volume discounts (think: buy 2, get 10% off; buy 4, save 20%). Not only did customers appreciate the savings, but the business saw a spike in both order size and repeat purchases. Their AOV soared, and they unlocked new levels of customer retention.
Conclusion: Start Bundling Smarter with BundleSuite
There’s no need to chase the next “viral” hack to grow your store. The data is overwhelming: smart, customer-centric product bundling is the most reliable way to increase average order value, improve average order value, increase order, and outperform competitors in every major Shopify e-commerce vertical.
BundleSuite makes it easy. From plug-and-play Shopify bundle app setups to deep analytics that track every dollar of uplift, it removes both the guesswork and grunt work from Shopify bundling app management. Merchants across fashion & apparel, beauty & personal care, and consumer goods are doubling (or tripling!) their AOV—and doing it without giving up their margins or drowning in complexity.
If you want to boost AOV Shopify, embrace technology that empowers both you and your customers. Whether it’s a custom “build your own” experience, a savvy multi-step upsell, or scalable volume incentives, the in-store experience and your bottom line will thank you.
Don’t settle for average, let BundleSuite help you turn every order into a big win.
Frequently Asked Questions
1. What is AOV and why does it matter?
AOV stands for average order value—it measures how much customers spend per order on average. By increasing AOV, Shopify merchants earn more revenue without increasing ad spend or traffic, making their stores more profitable.
2. How does BundleSuite help increase AOV?
BundleSuite enables stores to create high-converting product bundles Shopify users love, such as volume discounts, mix and match bundles, or advanced bundles. These bundles make it easier for customers to buy more, while also increasing your margins.
3. Which industries benefit the most from product bundling?
While any store can benefit, fashion & apparel, beauty & personal care, and consumer goods are leading adopters. Whether it’s a fashion bundle, skincare set, or household multi-pack, these categories thrive on curated offerings.
4. How does this compare to other Shopify bundle app options?
BundleSuite stands out for its smart automation, real-time analytics, and flexibility across all product bundling strategies. Unlike rigid apps, it offers deeper integration, better customization, and more intuitive reporting—so you’re not left guessing.
5. Can I use BundleSuite if I already have upsell tools?
Absolutely. BundleSuite complements your upsell stack by focusing on bundle pricing strategy and bundled pricing, not just cart pop-ups. It adds a layer of personalization and value that pure upsell tools miss.
6. Do bundles help with customer retention?
Yes. When done right, bundles create a sense of value and satisfaction. With strategies like voice activated technology and personalized bundles, shoppers are more likely to return—boosting both AOV and customer retention.
7. How can I measure success?
BundleSuite tracks key metrics like AOV sales, conversion rate, and bundle efficiency. With detailed analytics and benchmarks, you can see exactly how your shopify bundle builder efforts are performing.