How Top Shopify Brands Use BundleSuite to Increase AOV

Ask any successful Shopify e-commerce entrepreneur, and they’ll tell you: the secret to scaling isn’t just getting more customers—it’s getting existing customers to buy more each time. In the hyper-competitive Shopify e-commerce landscape, increasing your average order value (AOV) leads to bigger profits, healthier margins, and more sustainable growth. Why? Because acquisition costs are rising, but overhead for a bigger cart barely changes. Every additional item sold bolsters your bottom line without adding to your ad spend.

Top Shopify stores in industries like fashion & apparel, beauty & personal care, and consumer goods are leading the charge when it comes to increasing AOV. They’re not relying on tired tactics or one-off flash sales. Instead, they’re getting sophisticated with AOV marketing—using smart, intuitive product bundling strategies & smart discounts that speak directly to customer desires while optimizing pricing and product placement.

Not long ago, a consumer goods brand approached BundleSuite seeking a way to get more out of each visit. Even though they had excellent goods and consistent sales, their average order value (AOV) stayed under the Australian industry average of AUD 100–110. Following the use of BundleSuite’s packing techniques, their AOV surged to AUD 139.54. Rather than just hoping consumers would discover more to love, they made it Buying in bundles is simple and pleasurable.

A similar story unfolded with a beauty & personal care retailer in the U.S., who saw their AOV jump to $115.64—significantly higher than what most American beauty brands see—by making personalized, multi-product experiences the new norm.The pattern is clear: stores that get serious about product bundling and use robust tools like BundleSuite consistently smash industry benchmarks for AOV. Are you ready to join them?

Key Takeaways

• Top Shopify stores aren’t just focused on traffic—they’re prioritizing how to increase average order value (AOV) using strategic product bundling strategies.
  
• Industries like fashion & apparel, beauty & personal care, and consumer goods are leveraging BundleSuite to create effective shopify bundles that convert and scale.
  
• Smart bundle types like Mix & Match, Multi-Step, Volume Discounts, and Advanced Bundles are outperforming standard upsells by aligning with shopper psychology.
  
• Real-world merchants using BundleSuite saw AOV increases as high as 2–3x:
  
• Using a Shopify bundling app like BundleSuite helps merchants streamline price bundling, increase cart sizes, and improve customer retention—without heavy discounts.
  
• BundleSuite provides built-in tools to deploy everything from a clothes bundle to a build your own bundle Shopify setup, all while tracking performance and revenue lift.
  
• Don’t over-discount—bundle smarter. This is sales boosting strategies done right.

Industries Using Bundling to Increase AOV

Fashion & Apparel

It’s no secret that shoppers love options—especially in clothing. A fashion & apparel client used BundleSuite’s Shopify mix and match bundle tool to let customers combine tops, bottoms, or accessories in any way that suited their style. 

Customers were not merely thrilled by this “build your own bundle Shopify” experience; it straightaway resulted in more products per purchase. The outcome: A remarkable rise to AUD 100.96 AOV, far beyond the sector average in Australia.

New Zealand apparel dealer on the other side of the Tasman Sea observed their AOV increase from the market standard to NZD 43.72 after Providing volume discounts on multi-item buys. By making the upsell seamless, they turned lookers into big spenders.

Beauty & Personal Care

Bundling is almost tailor-made for beauty and personal care—think skincare routines, makeup kits, or haircare regimens. A U.S.-based beauty & personal care brand used BundleSuite to implement multi-step (personalized) bundle flows. Buyers picked their basic product, then layered on serums or accessories with appealing discounts.

Their conversion rate exploded, and AOV jumped to $115.64, more than their usual $70–80 for their sector. Pushing their AOV to CAD 134.13 (far higher than Canada’s CAD 10 average), a Canadian beauty shop likewise assembled advanced bundle kits along skincare themes.

Another German beauty & personal care business leaned into standard (fixed) bundle and advanced bundle — gift-ready combinations that made checkout a breeze. Their AOV reached €80.40, which stands out in a market where €55-60 is the norm.

Consumer Goods

Think of home essentials, kitchen gadgets, or reusable goods—small-ticket items add up quickly when bundled well. An Australian consumer goods store worked with BundleSuite to create bulk discounts and standard (fixed) bundles. Their customers could easily select household packs or value combos, driving AOV to an astonishing AUD 139.54—nearly double the usual average for Australian consumer goods sellers.

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5 Powerful Bundle Types Used by Top Shopify Stores

1. Mix & Match Bundle

Empowerment sells. When customers can create their own combinations, they feel in control—and tempted to buy more. One of our fashion & apparel clients gave shoppers the ability to mix and match styles, colors, and sizes to curate their perfect look. This mix & match bundle became a customer favorite, and it turned a routine shopping experience into something interactive and fun. Their AOV surged as shoppers began building outfits, not just buying single items.

2. Multi-Step (Personalized) Bundle

Complicated does not have to be puzzling. U.S. cosmetics and personal care companies found success by leading consumers via a multi-step (personalized) bundle, build-your- own collection. Begin with a cleanser, next present a serum option, and finish with a discounted moisturizer. One business automated this upsell process using BundleSuite and saw AOV sales and conversions go. Every customer’s path terminates with a perfect—usually larger—order thanks to these multi-step bundles.

3. Advanced Bundle

Static bundles are a thing of the past. Canadian beauty & personal care merchants used advanced bundles, dynamic bundles—adjusted in real time based on what’s already in the cart or current trends. Haircare kits, seasonal SKUs, and cross-sell add-ons all got bundled together with intelligent price breaks. This “smart” bundling helped drive their AOV to CAD 134.13, tripling initial values.

4. Standard (Fixed) Bundle

Simple is occasionally clever. Standard bundles including “starter skincare,” “deluxe set,” and “gift packs” were made by another German beauty and personal care company. Customers praised the value and transparency; these fixed products helped shoppers decide at checkout. Their average order volume increased quickly along with their good reputation for customer-friendly specials.

5. Volume Discount Bundle

“Stock up and save” is a traditional wisdom for good reason. An Australian consumer goods company used volume discounts—buy 2, get 10% off; buy 4, save 20%—to promote purchases. Clients loved the discounts, but the firm also noticed a rise in order size and repeat purchases. Their AOV climbed, and they reached fresh degrees of customer retention.

Mix it, match it, sell more! Start bundling with BundleSuite

Conclusion

There’s no need to chase the next “viral” hack to grow your store. The data is overwhelming: smart, customer-centric product bundling is the most reliable way to increase average order value, improve average order value, increase order, and outperform competitors in every major Shopify e-commerce vertical.

BundleSuite makes it easy. From plug-and-play Shopify bundle app setups to deep analytics that track every dollar of uplift, it removes both the guesswork and grunt work from Shopify bundling app management. Merchants across fashion & apparel, beauty & personal care, and consumer goods are doubling (or tripling!) their AOV—and doing it without giving up their margins or drowning in complexity.

If you want to boost AOV Shopify, embrace technology that empowers both you and your customers. Whether it’s a custom “build your own” experience, a savvy multi-step upsell, or scalable volume incentives, the in-store experience and your bottom line will thank you.

Don’t settle for average, let BundleSuite help you turn every order into a big win. Start bundling, start succeeding. Is your Shopify store next?