Top 7 Bundle Mistakes Brands Make During BFCM (and How to Fix Them)

Online buying records are broken every year on Black Friday and Cyber Monday (BFCM). With consumers hunting for the best bargains, discounts, and bundled packages, BFCM sales are predicted to beat all previous years in 2025. This period is make-or-break for companies in the e-commerce space.

While discounts dominate, smart brands know that bundling wins in the long run. Bundles not only increase AOV (Average Order Value) but also create a perception of value that customers can’t resist.

But here’s the catch: bundling during BFCM isn’t as simple as tossing products together. Many brands make mistakes that cost them conversions, margins, and even customer trust. In this blog, we’ll explore the top 7 bundle mistakes brands make during BFCM and how you can fix them with the right bundle pricing strategy.

Pro tip: Bundles and discounts work best when used together. Merchants often combine discounting tactics—like percentage-offs, tiered pricing, or free shipping—with product bundles to maximize AOV and conversion rates. Done right, bundling creates a seamless customer experience that makes discounts feel more valuable and intentional, rather than random price cuts.

Key Takeaways:

• Bundling beats discounts by boosting profit margins and value perception.
• Most bundle mistakes happen under BFCM pressure.
• Avoiding these pitfalls requires planning, personalization, and the right tools.
• Shopify bundle apps like BundleSuite simplify bundle creation and maximize sales.
• Fix these mistakes before BFCM 2025, and you’ll win both short-term revenue and long-term loyalty.

What is BFCM?

BFCM Meaning: Black Friday and Cyber Monday are the two biggest online shopping events of the year. BFCM 2025 is expected to bring record-breaking traffic to eCommerce sites worldwide.

For Shopify brands, BFCM isn’t just about offering discounts—it’s about standing out in a crowded market. Customers scroll past endless Black Friday and Cyber Monday sales, looking for value-driven offers. That’s where bundling comes in.

Instead of slashing prices alone, bundle products create “more for less” offers that increase conversion rates and keep your margins healthier. Whether it’s volume discounts or custom bundle sales, bundles win by delivering perceived savings without devaluing your products. Ready to make BFCM 2025 your biggest sales season yet? Start building smarter bundles with BundleSuite.

Bundles vs. Discounts: Why Bundling Wins on BFCM

Traditional discounts are a race to the bottom. Compete only on price, and you’ll burn through your margins. But with a strong bundle pricing strategy, you turn BFCM into a profit engine:

• Encourage customers to buy more by providing volume discounts on several items.
• Cross-sell combinations: Combine complimentary items like headphones with a phone case.
• Custom bundles let clients create their own packages, thus increasing AOV while also giving them agency.

Unlike discounts, bundles create a win-win situation: shoppers feel like they’re getting a deal, and brands maximize profits. During BFCM sales, bundles outperform flat discounts because they stack value rather than strip price.

The BFCM Pressure Test: Why Mistakes Hit Harder

The stakes are higher during BFCM. Shoppers are impatient, competition is fierce, and brands that stumble lose customers fast. A poorly executed bundle product strategy not only ruins conversions but also damages trust.

• High Cart Abandonment: If bundles aren’t clear, customers drop off.

• Confusion in Pricing: Wrong discounts or clunky bundles frustrate shoppers.
  
• Lost Upsell Opportunities: If you don’t use bundles, customers buy less.

In short, mistakes during Black Friday & Cyber Monday aren’t just missed chances—they’re lost revenue. That’s why avoiding the following seven mistakes is critical.

Eliminate guesswork this BFCM. Get BundleSuite—the best bundle app for Shopify.

The 7 Most Common Bundle Mistakes (and How to Avoid Them)

The 7 most common bundle mistakes are:

1. Overcomplicating Bundles:

A cluttered bundle confuses customers. When you throw in too many unrelated items, it feels forced and lowers trust of the shoppers.

Fix: Keep bundles simple, logical, and value-driven. For example, if you’re selling skincare, offer a cleanser + toner + moisturizer set instead of random add-ons.

2. Ignoring Customer Preferences:

BFCM shoppers are picky. Offering bundles without personalization leads to lower sales.

Fix: Use custom bundles or let customers choose from a product pool. This makes them feel in control and more likely to buy.

3. Mispricing Bundles:

If your bundle pricing strategy isn’t competitive, shoppers will skip it. Too high, and it feels like a scam. Too low, and you kill margins.

Fix: Use psychological pricing like “Buy 2, Get 1 Free” or “Save 20% when you bundle.” Always test bundle offers before BFCM.

4. Failing to Highlight Savings:

If customers don’t immediately see the value, they won’t click “Add to Cart.”

Fix: Show the total savings upfront (e.g., “Save $30 when you buy this set”). Use clear strikethrough pricing to highlight the deal.

5. Poor Inventory Planning:

Bundling without checking inventory creates chaos. Imagine promoting a Black Friday Cyber Monday deal and running out of stock mid-sale.

Fix: Audit your inventory in advance. Bundle slow-moving items with best-sellers to clear stock while boosting profits.

6. Skipping Mobile Optimization:

Most BFCM 2025 traffic will come from mobile. If your bundles don’t load fast or display clearly, you’ll lose buyers instantly.

Fix: Use a Shopify bundle builder app that ensures mobile-first design. Keep descriptions short and CTA buttons more prominent.

7. Not Tracking Bundle Performance:

Launching bundles without analytics means you’re flying blind. You can’t optimize what you can’t measure.

Fix: Track metrics like conversion rates, AOV, and top-performing bundles. Use insights to refine offers in real time during BFCM.

Mix it, match it, sell more! Start bundling with Fast Bundle.

Smart Tools to Keep Your BFCM Bundles on Track

The difference between successful and failed BFCM strategies often comes down to tools. Manual bundling leads to mistakes, while smart apps automate and optimize.

BundleSuite is built for Shopify brands that want to win during BFCM. From customizable bundle sales to automated pricing rules and performance tracking, it keeps your campaigns stress-free.

• Build pure, mixed, cross-sell, or custom bundles in minutes.
• Run inventory-friendly offers that clear stock.
• Track analytics to optimize on the go.

Ready to Fix the Mistakes Before They Happen?

BFCM is the biggest sales event of the year, and bundles are your golden ticket. Avoiding these mistakes means higher profits, happier customers, and stronger brand loyalty. With the right bundle pricing strategy and the power of BundleSuite, you can make Black Friday and Cyber Monday 2025 your most successful sales season yet.

Take the first step now: Get BundleSuite—the best Shopify bundle app for BFCM success.

Conclusion

BFCM is too important to leave to chance. While discounts are expected, smart bundling is what makes your brand stand out. By avoiding the seven most common mistakes and leaning on tools like BundleSuite, you’ll not only maximize your BFCM sales but also set up long-term growth. This year, don’t just survive BFCM—thrive with bundles.