12 min read
Jun 10, 2025
Want to make more money on Shopify, without increasing your ad spend? The secret lies in a quiet powerhouse strategy: product bundling.
Welcome to the world of bundles, where one customer = multiple purchases = higher revenue. It’s a win-win for both you and your customers. They get convenience and value, you get a better bottom line.
In this blog, we’ll deep dive into how Shopify product bundling can significantly increase AOV on Shopify, what tools you can use, and what mistakes to dodge while creating your bundle strategy. We’ll also show you how to create emotionally resonant bundles that boost brand loyalty.
Read till the end if you’re serious about boosting profits with smarter, not harder, selling.
Average Order Value (AOV) is the average amount a customer spends in one transaction on your Shopify store. It’s a critical metric because it directly correlates with how much revenue you generate from each order—and often determines your profitability.
Mathematically:
AOV = Total Revenue / Total Orders
For instance, if your store made $10,000 from 200 orders, your AOV is $50. Now, let’s say you introduce a bundle worth $70 that people start buying. If even half of your orders shift to that bundle, your AOV spikes significantly. That’s more revenue from the same traffic.
Increasing your AOV is often more cost-effective than acquiring new customers. You’re simply maximizing each visit to your store. When ad costs are high, retention and upselling matter more than ever.
Want to improve average order value without burning your ad budget? Explore BundleSuite!
Offer custom pricing and discounts to wholesale customers on Shopify
A product bundle is a curated group of products sold together at a slightly discounted or value-added price. A bundle isn’t just a group of items thrown together. Done right, it feels like a smarter deal—more value, less hassle.
Think about it. Instead of making shoppers dig through your store and piece together three or four things on their own, you hand them a ready-to-go combo. It saves them the work and gives your products a story.
Picture this:
These bundle product examples show how you can solve a problem or fulfill a need with a single click. That’s powerful.
You’re not just selling products. You’re selling convenience, simplicity, and value—all in one package.
Pro Tip: Think beyond "matching" products. What problem is your customer trying to solve? Build bundles around that problem, theme, or lifestyle.
Looking to start bundling? Tools like BundleSuite make it easy to group, price, and promote your bundles without coding. (More on this below!)
Here’s how Shopify bundle products help you increase AOV Shopify in a real, measurable way:
When customers see they can save a few bucks by buying a bundle instead of individual items, they perceive more value. Even if the actual discount is small, the convenience and packaging can justify the higher spend.
Too many options? Brain shuts down. It’s that simple. Bundles are like having a personal shopper who already did the thinking for you. “Here, take this. You need all of it anyway.” Boom — decision made, cart filled, everyone’s happy.
Funny how spending more can feel like winning. Bundle that $50 item with a few extras, mark it down to $65, and suddenly customers think they’re gaming the system. Tiered bundles? Even better. “For just $10 more, you get…” and watch people upgrade themselves.
Bundles hit different psychologically. There’s this “limited time, special collection” vibe that makes people think twice about walking away. Like finding a $20 bill in an old jacket — except you’re paying for the privilege. Smart retailers know that impulse purchases aren’t random. They’re triggered by making something feel exclusive or urgent, even when it’s just Tuesday and you’re selling soap.
Got a hidden gem in your catalog? Pair it with a bestseller. Bundles let new products piggyback on popular ones, so customers discover them without extra marketing. Do this often enough, and those “unknowns” start becoming go-to favorites.
Once customers find value in your bundle, they’re more likely to return and purchase it again—especially with consumables or seasonal bundles.
Quick Stat: According to Shopify internal data, stores that implement bundling correctly see up to a 20% increase in AOV. That’s game-changing.
Try bundling 2-3 of your bestsellers and track the change in your AOV for the week. Tools like BundleSuite give you easy analytics to measure performance.
Creating product bundles Shopify manually is possible, but it gets tedious fast. Inventory issues, pricing rules, and visuals can quickly become a mess—and if you’re running sales campaigns, it gets worse.
That’s where apps like BundleSuite shine. They make Shopify product bundling easy, scalable, and smart.
The numbers don’t lie.
Dig into the data and you’ll spot patterns you never saw coming. Maybe customers love the concept but hate the price point. Or perhaps they’re adding bundles to cart but bailing at checkout — that’s a different problem entirely.
Use what you learn. Double down on the winners, sure, but don’t just kill the underperformers. Sometimes a small tweak — different products, better messaging, or even just a price adjustment — can turn a dud into your next bestseller.
That’s how you grow smart instead of just throwing stuff at the wall.
Ready to scale with Shopify product bundling? Install BundleSuite and create your first bundle in under 5 minutes.
Even the best strategies can flop if executed poorly. Here are bundling mistakes that could sabotage your efforts:
Your bestselling phone case and top-rated granola bars might both be winners, but that doesn’t make them bundle buddies. Customers need to immediately get why these things go together. There should be a story, a purpose, something that makes them think “of course these belong together.”
People are lazy shoppers (in the best way). They want to know instantly what they’re saving without doing mental math. Cross out that original price and slap a big “Save 20%!” right there. Make the deal obvious or they’ll just move on.
A bundle that looks thrown together will perform like one. Your “Summer Essentials Kit” better look like something you’d actually want to grab off a shelf. Clean photos, colors that work together, titles that make you feel something. First impressions matter more than you think.
Choice paralysis is real. When you’re doing mix-and-match bundles, keep it between 6-10 products max. Any more and customers start feeling overwhelmed instead of excited. Sometimes less really is more.
Nothing kills the bundle vibe faster than discovering half the stuff is sold out. It’s like getting pumped for a combo meal only to hear “sorry, no fries.” Sure, you could still order it, but now the whole thing feels disappointing.
Inventory sync tools aren’t optional — they’re damage control. Because that moment when customers realize they can’t actually get what you promised? That’s when excitement turns into frustration, and frustrated customers don’t come back.
Fix the plumbing before you worry about the pretty packaging. Use them. Your customers shouldn’t feel like they’re shopping at a garage sale where half the table is just empty boxes.
Your first bundle attempt will probably suck. That’s normal. The companies crushing it with bundles? They’ve tried dozens of combinations, tested different images, tweaked the copy, moved buttons around. A/B test everything — which products work together, how you arrange them visually, what call-to-action actually gets people to click. Your customers are basically telling you what works through their behavior. Listen to them.
Give your current bundles an honest look. Do they actually make sense, or did you just group whatever was convenient? Are they nice to look at? Dig into your customer data and see what’s really working. Tools like BundleSuite can help you figure out where the gaps are.
Let’s explore six bundle strategies that actually move the needle on order values:
The “stock up and save” approach that’s been working forever. Perfect for stuff that evaporates from your life — protein bars, face serums, toilet paper that vanishes into thin air. You’re not just selling in bulk. You’re saving people from that middle-of-the-night panic when they realize they’re completely screwed and everything’s closed.
Customers feel smart for planning ahead. You get bigger orders. Simple math. Customers walk away feeling like financial geniuses, you walk away with a fatter order. Everybody wins.
Stop selling stuff. Start selling moments. A “Sunday Self-Care Kit” isn’t just skincare thrown together — it’s promising someone a perfect lazy afternoon. “Starter Pack for New Moms” works because it says “we get what you’re going through.” When you nail the emotional angle, customers don’t see individual products anymore. They see solutions to feelings they didn’t even know they had. That’s when bundles become irresistible.
Smart retailers know the secret: bundle the main event with stuff customers will need anyway. Phone plus case plus charger isn’t revolutionary, but it feels like getting everything sorted in one go. Higher perceived value, less decision fatigue for the buyer.
Turn your customers into their own personal shoppers. Give them a playground of options and watch them go to town building their ideal combination. There’s something addictive about customization — even when you’re working within limits someone else created, it still feels like you’re in charge.
People will spend way more time (and money) when they feel like they’re crafting something unique. It’s the same psychology behind build-your-own pizza or custom sneakers. You’re not just buying products anymore; you’re creating your perfect version of whatever you need. And somehow, what you build yourself always feels more valuable than what someone else picked for you.
Holiday kits, birthday boxes, and graduation gift sets, timely relevance drives urgency and helps with seasonal promotions.Start with one of these proven formats. Use analytics from BundleSuite to see which type of bundling makes your customers click ‘add to cart’.
Bundling is not about selling more. It’s about selling smarter. Bundling enriches your customers’ purchasing experience while quietly expanding your margins and building brand equity.
Let’s summarise
If you’re not bundling, you’re losing one of the easiest methods to boost profitability without laying a finger on your marketing budget.
Stop leaving money on the table. Set up your first bundle today with BundleSuite and watch your Shopify revenue climb.If you want more conversion-boosting tips tailored to Shopify, drop us a line. We’ll bundle them up for you.
What I love about SimpleBundle is the SEO impact. Each bundle has its own product page, which helps with marketing and driving organic traffic! This has opened up new opportunities for me to promote specific bundles and get them ranked on Google. The app is fast, flexible, and customer support is top-notch. My bundle sales have increased dramatically since I installed it.
At first, I was a bit worried since there weren’t many reviews yet, but I can confidently say this is an outstanding app with an amazing development team. There are many similar apps out there, but most of them are expensive and don’t offer a full set of features. This app, on the other hand, is currently free and already includes the functionality I was looking for. I also heard that a bundle duplication feature is coming soon, which shows how quickly the team listens and responds to user feedback.
Product bundles encourage customers to buy more items at once by offering them as a package deal. Instead of purchasing one product, customers are nudged to buy complementary or related products together, often at a slight discount. This increases the overall cart value naturally without feeling salesy, making it one of the most effective strategies to grow your AOV on Shopify.
Pair fast movers with slow ones, or essentials with obvious add-ons like razors and shaving cream. BOGO deals, tiered discounts, mix-and-match — they all work when done right.The trick? Real value, not random combinations. Customers know when you’re just trying to dump inventory. Make bundles that actually solve problems, and people will pay for the convenience.
Yes! If you’re using apps like BundleSuite, your inventory is automatically synced across all bundled items. That means when someone buys a bundle, each individual product’s stock level is adjusted. This prevents overselling and keeps your backend organised. If you’re doing it manually, you’ll need to update inventory manually too, which can be time-consuming for growing stores.
You can create Build Your Own Bundles, Advanced Combo Bundles, Standard Combo Bundles, and Volume Discounts & Quantity Breaks — all with their own layouts, pricing, and discount logic. Perfect for everything from mix-and-match bundles to fixed product kits, upsells, and BOGO or bulk offers.
Yes. BundleSuite works natively with Shopify’s cart and checkout. You can choose whether bundles appear as one item or as individual SKUs — perfect for Shopify Plus or standard plans.
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